Developed a creator campaign pitch centered on millennial moms and their children connecting through the brand. The concept focused on macro creators of color and platform-native storytelling rooted in family, care, and authenticity.

UGC Strategy · Influencer Concepting · Campaign Pitch

Created LinkedIn-first video content designed for the platform and brand visibility. Led both video editing and copywriting, optimizing each post for professional audiences and native engagement.

Content Strategy · Video Editing · Copywriting

framed the influencer strategy and campaign planning for new orleans Jazz Fest. Brief focused on creator alignment, content direction, authentic storytelling, and conversion.

Influencer Strategy · Campaign Planning · Creator Alignment

Powered the brand’s social media launch with foundational branding and ongoing content direction.

Social Media Management · Brand Design · Content Strategy

Designs logo concepts that explore form and typography across a range of brand styles. Each logo is developed as part of a full brand kit, ensuring consistency across applications and touchpoints.

Logo Design · Brand Identity · Brand Systems